Power(ful) breakfast with delicious bites of insight

Meagan Dietz, director of international business development at Godiva, shared ‘Launching Luxury in China’ — a talk and Q&A session with great insight, and mouthfuls of Godiva luxury chocolates. The morning at Milly’s Cakes found 85 Broads attendees alert with intrigue, not to mention the indulgence of coffee and chocolates.

Gems

Two bites versus four

DNA of Godiva chocolates does not change from original product for the China market. Only United States DNA is different because Americans want bigger.

Best practices

Focus testing in Hong Kong market before launching in mainland China.

Opening cafés to learn how consumers buy chocolate. Northern Chinese market likes to gift, whereas southern Chinese market likes to self-treat (treat themselves to a chocolate or two on occasion).

Discoveries

Chinese buy a lot of Christmas candy.

Video clips coming soon.