Cathy Wu

President, Founding Partner at New Alliance

With over twenty years of experience in media relations and national brand marketing, Cathy Wu brings a wealth of expertise to China’s premier PR firm. As the core designer, organizer and executor of China’s top international conferences and financial forums, Wu has carefully crafted an impressive network of the industry’s most influential professionals over the years, developing incomparable connections and unparalleled resources in China. Her pioneering spirit, strategic vision, integrated expertise and innovative business solutions are exemplary. Her relationships with top government officials and preeminent media resources in China are invaluable.

With the goal of building an internationally recognized PR firm, she formed New Alliance just as China began its economic reforms and started engaging in free trade. Recognizing a watershed moment, Cathy Wu took the lead in adopting international marketing strategies and consumer relations, positioning New Alliance at the forefront of Chinese public relations from the very beginning. Co-host of the first annual Boao Forum for Asia, the Asian equivalent of Davos, Cathy Wu established herself as China’s principal representative in the fields of consumer relations and brand management. Supported by an expansive network of the industry’s most influential leaders and a proven track record of unparalleled performance, Cathy Wu has secured exclusive recognition and respect amongst China’s chief executives.

Soon after China implemented its economic reforms, Cathy Wu organized several overseas events between the Chinese government and media relations in Canada and the U.S, providing effective marketing support for China’s government during its initial businesses ventures in the West. The experience Wu gained through her role in the promotion of preliminary Chinese overseas enterprise is unparalleled.

She began her dynamic business and media communications career working at one China’s first few advertising and brand marketing firms, acquiring valuable operative skills. In 1994, Wu founded Channel Ad Company and in just two years, developed it into of the top 10 advertisement companies in China, as documented by China’s leading market statistics group Central Television. A pioneer in brand marketing and media communications, Cathy Wu also worked as a professional consultant, offering her advice and expertise to various domestic and internationally renowned brands, while simultaneously expanding her impressive list of influential clientele and sharpening her insight into the world of media relations.

As a business executive with indefatigable spirit and fervent passion for continually expanding her knowledge base, Cathy Wu is among the select few Chinese business leaders who completed the global CEO program through Harvard University’s Business School. Prior to receiving this certification from Harvard, Wu received a degree from the Beijing Academy of Film and starred in various TV and film projects. Her vast breadth of experience coupled with her profound understanding of how to organically combine business, event planning, communications and the arts, makes for a unique and remarkable vision.